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process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
This category has the following 8 subcategories, out of 8 total.
Media in category "Brand management"
The following 2 files are in this category, out of 2 total.
- Issues of terminology systematization in branding.pdf 1,387 × 1,653, 21 pages; 1.42 MB
- LCBS - Luxury Connect Business School.jpg 450 × 600; 60 KB