File:A Wikimedia brand strategy proposal for 2030.pdf

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Original file (3,000 × 1,687 pixels, file size: 26.67 MB, MIME type: application/pdf, 89 pages)

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A brand strategy proposal for reaching our 2030 goals

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Description
English: A brand strategy proposal for reaching the 2030 Wikimedia movement goals. As part of the Wikimedia Foundation’s planning to support the Movement Strategy, this strategic proposal builds on 2018 brand research (https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf) and offers a set of suggested simplifications of Wikimedia brand architecture. The proposal includes example messaging and imagined future Wikipedia product, donor, and community touch points. The work was developed by Wolff Olins in the name of better explaining the Wikimedia movement, values, connections between projects, and to offer a simpler invitation into the Wikimedia Movement.
Date
Source Own work
Author ZMcCune (WMF)

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I, the copyright holder of this work, hereby publish it under the following license:
w:en:Creative Commons
attribution share alike
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.
You are free:
  • to share – to copy, distribute and transmit the work
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  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
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Date/TimeThumbnailDimensionsUserComment
current00:19, 26 February 2019Thumbnail for version as of 00:19, 26 February 20193,000 × 1,687, 89 pages (26.67 MB)ZMcCune (WMF) (talk | contribs)User created page with UploadWizard

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