File:Hardware merchandising September-December 1919 (1919) (14595659840).jpg

Identifier: hardmerchsepdec1919toro (find matches)
Title: Hardware merchandising September-December 1919
Year: 1919 (1910s)
Authors:
Subjects: Hardware industry Hardware Implements, utensils, etc Building
Publisher: Toronto :
Contributing Library: Fisher - University of Toronto
Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries

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Text Appearing Before Image:
VoL XXXI No. 40 PUBLISHED EVERY SATURDAY SINGE 1888 THE MACLEAN PUBLISHING COMPANY, LIMITEDPUBLICATION OFFICE : TORONTO, CANADA OCT. 41919
Text Appearing After Image:
HARDWARE AND METAL MARKETING O-CEDARPRODUCTS WHEN O-Cedar Products werefirst sold on the Canadian mar-ket there were not many retail-ers willing to try them; but afterbeing continually approached bytheir wholesalers, the number ofO-Cedar Merchants increased untilto-day O-Cedar Products are sold inalmost every store. This widespreaddistribution makes it easy for the con-sumer to buy the goods. And the sell-ing of them is made easy for the mer-chants by the newspaper and otheradvertising whereby the women areconstantly reminded of the advan-tages of O-Cedar Polish and theO-Cedar Polish Mop. Effort inevitably finds its reward—and the merchant, who features anddisplays O-Cedar prominently, isbound to sell more O-Cedar than the man who expects the customer to askfor it. The goods are asked for; butsales can be greatly increased by sug-gestion. To properly market O-Cedar Pro-ducts, we need both Retailer andWholesaler. Without either, our pro-ducts could not have attained the widedistribut

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