File:Swap2and3 Search Test Analysis.pdf
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|DescriptionSwap2and3 Search Test Analysis.pdf||
English: Wikimedia Technology’s Search Platform team ran an A/B test from April 7 to April 25, 2016 to see how much our users care about the position of the result vs the actual content of the result by swapping the second and third search results. We found that position 2 had a higher clickthrough rate than position 3 in both groups, but the clickthrough rate of the 3rd result was higher in the test group than in the control group. We also found that test group users were less likely to click on the 2nd result first than the control group and were more likely to click on the 3rd result first. Based on the results of this analysis, we think that both position and quality matter in user behavior, but with different weights. Further experiments are needed to figure out the quantitative relationship between user behavior and these two factors.
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|current||00:56, 15 September 2017||1,275 × 1,650, 7 pages (1,006 KB)||CXie (WMF)||User created page with UploadWizard|
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|Author||Erik Bernhardson (Senior Software Engineer, Wikimedia Foundation) and Trey Jones (Senior Software Engineer, Wikimedia Foundation) and Chelsy Xie (Data Analyst, Wikimedia Foundation) and Mikhail Popov (Data Analyst, Wikimedia Foundation) and Deb Tankersley (Product Manager (Analysis, Search Frontend), Wikimedia Foundation)|
|Short title||Swap2and3 Search Test Analysis|
|Software used||LaTeX with hyperref package|
|Conversion program||XeTeX 0.99996|
|Page size||612 x 792 pts (letter)|
|Version of PDF format||1.5|