File:The Kodak Salesman (1921) (14784325115).jpg

Identifier: kodaksalesman192122canauoft (find matches)
Title: The Kodak Salesman
Year: 1917 (1910s)
Authors: Canadian Kodak Co. Ltd.
Subjects:
Publisher: Canadian Kodak Co. Ltd.
Contributing Library: Ryerson University Library Special Collections
Digitizing Sponsor: Ontario Council of University Libraries and Member Libraries

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PUBLISHED BY CANADIAN KODAK CO., LIMITED TORONTO, CANADA • \ ^. : Even the pancake cooksturnover speeds up when hedisplays his wares in thewindow. THE salesman of the older generationsometimes scoffs at scientific selling.But he should be the loudest in its praisebecause scientific selling is mainly a studyof successful practices employed by him andhis colleagues. Their methods are analyzedand classified, so that they may be readilyapphed, thus mobilizing for the youngersalesman the combined experience of hiselders.
Text Appearing After Image:
Two miuds with but a single thought,And six with vet another. Customers will wait just so long, and then—So long! Z/ne KODAKSALESMAN an aia to the man ienina the ccm^nteT- Vol. 8 AUGUST, 1922 No. Get them Started Now The typical camera prospect—lets call him Dave Brown. Hereads magazines regularly, seesKodak advertisements, and says:Ought to have a Kodak myself.He repeats that assertion often—every time he sees a Kodak ad. Butthere isnt a Kodak counter in DaveBrowns room or on his porch. Sohe forgets—until one day down townhe sees a Kodak window display. He enters your store and ap-proaches your counter. You sellhim a camera, show him how to useit, fill out his coupon for Kodakerij,note his name for your mailing list,compute the profit mentally and goon to the next customer. Then Dave Brown begins hiscareer as an amateur photographer.Every few days he drops in for morefilm and leaves a couple of rolls tobe finished. Dave is profitable. Now if Dave buys his camera inJuly hell k

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