File:Wikipedia Portal Test of Language Detection and Primary Link Resorting.pdf
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Summary[edit]
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English: The Wikimedia Foundation (WMF) is dedicated to encouraging the growth, development, and distribution of free, multilingual, educational content. WMF operates Wikipedia, a project to build free encyclopedias in all languages of the world. For the Discovery Department's Portal team (tasked with making the wikipedia.org a more engaging and friendlier portal to free knowledge), it is important that all visitors, regardless of language, receive a more welcoming experience.
In this A/B test, the test group were presented with primary links that were dynamically filled in according to the users' preferred languages. Users who received these dynamic primary links were more likely to engage with those primary links than the users who received the default, static experience, albeit not by a lot. The biggest impact is actually found in WHERE those users went to from the Portal. When they were presented with primary links that reflected their preferred languages, they had a 7.5-16.1% higher probability of visiting -- and were 1.15-1.3 times more likely to visit -- a Wikipedia in their most preferred language (or one of their preferred languages) --- 7.5% in the case of multilingual users, 16.1% in the case of users whose Accept-Language did not include English. We believe this is evidence of localization having a positive effect on the users' experience and engagement with the Portal. |
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| Source | Own work |
| Author | MPopov (WMF) |
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Copyright in this work is either owned/co-owned by the Wikimedia Foundation or the content has been licensed to the Wikimedia Foundation. The uploader asserts that he or she is acting as an agent for the Wikimedia Foundation in uploading this content. In reusing this media under the specified license, please attribute the creator. This tag does not indicate the copyright status of the attached work. A normal copyright tag is still required. See Commons:Licensing. |
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™ Wikimedia Foundation, Inc. This file is (or includes) one of the official logos or designs used by the Wikimedia Foundation or by one of its projects. Use of the Wikimedia logos and trademarks is subject to the Wikimedia trademark policy and visual identity guidelines, and may require permission. This tag does not indicate the copyright status of the attached work. A normal copyright tag is still required. See Commons:Licensing.
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 22:35, 27 May 2016 |  | 1,275 × 1,650, 13 pages (3.03 MB) | MPopov (WMF) (talk | contribs) | Updated the report with an updated knowledge of how Portal EL works, specifically taking into account that sessions have a 15 minute expiration timer that resets upon every visit while the session is active. The issue with the previous report was that... |
| 17:13, 21 April 2016 |  | 1,275 × 1,650, 10 pages (2.38 MB) | MPopov (WMF) (talk | contribs) | User created page with UploadWizard |
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