User:LumenLearning

Module 1: What Is Marketing

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Module 2: Marketing Function

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• File:The Marketing Mix 1.svg
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• File:Promotion.svg
• File:Product.svg
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Module 3: Segmentation and Targeting

• File:Market Segment Profile Graphic.svg
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Module 4: Marketing Strategy

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• File:BCG Matrix.svg
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• File:Strategic Matrix graphic.svg
• File:Mod 4 Marketing Planning graphic-01.svg
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Module 7: Consumer Behavior

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• File:Influencing Consumer Decision.svg
• File:Buying Process graphic.svg
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• File:Consumer Decisions Process.svg
• File:Black Box Model.svg

Module 10: Product Marketing

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• File:Product Lifecycle graphic v2.svg
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Module 12: Place: Distribution Channels

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• File:Five Flows Graphic.svg

Module 13: Promotion: Integrated Marketing Communication (IMC)

• File:Parallel process buying Selling.png
• File:Promotion Mix Graphic final.svg
• File:Messaging framework graphic.svg
• File:IMC Support Graphic.svg