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Of course, every man isn't a dashing young fellow with leanings toward

the ultra. It's not every one that can wear extreme styles, anyhow.

They would look out of place. Fully half the good

dressers go in for the conserv-

ative. We do not mean by

that something that's out of

date. On the contrary, our

conservative coats are right

up to the minute, only the

cut isn't the kind that people

will turn around and look at!

Of course, we have the ultra

styles, too, for the nobby

youth—the sort that will

bring out the ejaculation:

"Gee! but he's dead swell."

If you don't want that sort

of thing, we commend our

regular conservative suits, the Arvon three-button sack or the three-button

double-breasted Tudor, or, may be, the straight-front sack, which-

ever your taste decides. You won't be a swaggering

Beau Brummel—just a plain every-day man with real smart clothes on.