File:"Bob in the Pound Campaign" art detail from January 1, 1944, The Offensive is on (recto) london's 1944 Industrial Savings Campaign (verso) Art.IWMPST15497 (cropped).jpg

london's 1944 Industrial Savings Campaign (verso)
whole: The poster is double-sided. Side 1: the main image occupies the whole, with a smaller image positioned in the upper left. The title is integrated and placed in the upper half, in red. The text is integrated and located in the lower half, in black and red, and in the upper left, in white. Side 2: the images and text, in black, red and white, occupy the whole, some held within black and red borders. All set against a white background. image 1: a depiction of two British Supermarine Spitfire fighter aircraft flying over an air field. The smaller image is a depiction of the character of 'Bob in the Pound', a cartoon character whose torso is made from a One Shilling coin. image 2: the main image is a depiction of the character of 'Bob in the Pound' holding a banner. Various other smaller images, depicting publicity materials available for use in London's 1944 Industrial Savings Campaign, cover the poster. text 1: THE OFFENSIVE IS ON FROM JANUARY 1ST, 1944 ONE SHILLING 1943 You have been actively preparing for this great offensive during recent months, and soon all will be ready for the opening of London's great Industrial BOB IN THE POUND CAMPAIGN To assist you to bring home to every single wage-earner that Savings, straight from the pay-packet, must be brought up to at least the Bob, I am at your service in a variety of ways. My figure and personality dominate the range of publicity material which has been specially prepared by Industrialists for Industry. Put it to the best possible use in your factories and offices where the workers spend such a large part of their daily lives - and increased Savings will result. Let us bring Savings to life, and introduce fun into this great National Movement. May the spirit of friendly rivalry which our Savings Leagues will foster between Boroughs, Firms, Factories, Departments and Teams of Workers, provide a fitting prelude to the greatest attack of all, when next March London Salutes the Soldier. Yours to the last, Bob. W.F.P. 231. ISSUED BY THE NATIONAL SAVINGS COMMITTEE LONDON, THE SCOTTISH SAVINGS COMMITTEE EDINBURGH, AND THE ULSTER SAVINGS COMMITTEE BELFAST. PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON W.C.1. 51-9980 text 2: LONDON'S 1944 INDUSTRIAL SAVINGS CAMPAIGN STARTING JANUARY 1st, 1944 OBJECT: TO RAISE INDUSTRIAL SAVINGS TO at least A BOB IN THE POUND PUBLICITY MATERIAL AVAILABLE TO THE LONDON REGION DETAILED ALLOCATIONS FOR EACH AREA WILL BE COMMUNICATED TO EACH LOCAL COMMITTEE BOB ECONOMY ENVELOPE LABELS These labels are not supplied through the Regional Office but can be bought by Committees or individual firms direct from Maxfield and Sons Ltd., Liverpool Road, N.7, at prices varying from 5/- per 1,000 in 100,000 lots to 7/9 for single 1,000s. Here is a splendid way of spreading Bob's message! Buy and use all you can! [a copy of an envelope label is adhered to the poster with the following text] A MESSAGE FROM BOB FOLD HERE A VICTORY SLOGAN HAS BEEN FOUND 'SAVE A BOB IN EVERY POUND' SPECIAL INDUSTRIAL POSTERS Two Special posters have been prepared (sample of one herewith) for display in factories and other places of employment. Certain other supplies of general advertising material suitable for Industry will become available during the pre 'Salute the Soldier' period. [a cut-out figure of the character of 'Bob in the Pound' is adhered to the poster with the following text] Make War Savings - at least a Bob in the £ ONE SHILLING 1944 BOB LONDON'S INDUSTRIAL SAVINGS MASCOT THE BOB TRANSFER This paint transfer, supplied in red or blue, is easily fixed in eye-level positions on windows, glass partitions, lift doors and such- like, in factories and offices. It will last for months. Mounted on plywood, in cut-out form, with a strut, it forms a useful reminder and desk ornament for the executive or Work's Manager. Make War Savings - at least a BOB in the £ EMBLEM for House Magazines, Football or Dance programmes - or for inclusion with traders advertisements in local press or trade papers. Blocks in 3 sizes, 1¾, 1¼ and 1 ready for the printer on demand. SAVINGS STAMP BOOK In pads of 100, in red or blue. The Group Secretary or Savings Steward should affix one to each book before issue - care being taken to cover over the three lines relating to Defence Bonds, etc., leaving the other three lines clear, as shown here NATIONAL SAVINGS STAMP BOOK POST OFFICE SAVINGS BANK TRUSTEE SAVINGS BANK NATIONAL SAVINGS CERTIFICATES A VICTORY SLOGAN HAS BEEN FOUND - SAVE A BOB IN EVERY POUND CAMPAIGN BROCHURE Supplies of the enclosed special brochure 'The Offensive is On' are available for issue for organisers connected with Industrial Committees and the larger firms where internal Savings Leagues could be organised. A NEW YEAR'S GOOD RESOLUTION! Supplies of New Resolution Forms (as per specimen below) are available for issue to firms running Deduction from Pay Schemes. The name of the firm could be very easily overprinted locally in the paper space, at small cost. OBJECT: (1) To obtain new members. (2) To induce existing members to increase their weekly deductions - to a Bob in the Pound or more! [a copy of a 'New Resolution Form' is adhered to the poster with the following text] SAVE AT LEAST A BOB IN THE POUND NEW RESOLUTION FORM SAVE ONE SHILLING 1943 BOB IN THE POUND TO MESSRS. 1. NEW MEMBER I desire to become a member of the above Group and am willing to subscribe [blank] per week, which I request you deduct from my wages as from [blank] (date) onwards until further notice. Name [blank] BLOCK CAPITALS Address [blank] Clock or Wages No. [blank] Department [blank] 2. INCREASE OF SAVINGS I am already a member of the above Group but wish to increase my weekly subscription from [blank] per week to [blank] per week which I hereby request you to deduct from my wages as from [blank] (date) onwards until further notice. Name [blank] BLOCK CAPITALS Department [blank] Clock or Wages No. [blank] Signature [blank] HAVE YOU REGISTERED A HOLDER'S NUMBER, IF SO, INSERT IT HERE [blank] N.B. regular deductions from Pay enable you to save just what you can spare weekly. Bonuses, commission, and other surplus monies as they become available, should be invested in stamps or certificates through your Industrial Group Secretary, Departmental Collector or Savings Kiosk. P.T.O. P.2628. Wt.41800. 400,000. 12/43 Gp. 961. Fosh and Cross Ltd. [text continues on reverse of 'New Resolution Form' as follows] A Very Personal Message from ONE SHILLING 1943 To NON MEMBERS of the Savings Group. I want every single employee in this undertaking to join the Group ... By becoming a member you will not only be helping yourself for the future by saving regularly (all the office work being done for you) but you will also help to improve the average rate of savings of the Group. To MEMBERS of the Savings Group. By resolving to increase your weekly savings you will be helping the Country, yourself, and your Group, and you will be pleasing Yours expectantly, Bob (W.F.L. 133). Issued by the National Savings Committee, London. WAGES PACKET MESSAGES 1 'BOB' YOUR EXPENDITURE AND HAVE A PERMANENT SAVE 2 Bob in time saves 15 3 A VICTORY SLOGAN HAS BEEN FOUND Save a bob in the pound POUND THE ENEMY - A BOB AT A TIME 4 Bob's job. TO MAKE YOUR DREAMS COME TRUE 5 To enable firms to print appropriate messages relating to the Campaign, on the outside of their pay envelopes. Blocks, sizes as shown, can be supplied free on application. WAGES PACKET ENCLOSURES A series of three which it is suggested should be enclosed in wages packets at intervals of three or four weeks during January and February. They are purposely brief and novel in type it being realised that long messages through this channel are unpopular and not read always. A DO YOU KNOW THIS COIN? -IT'S A RUSSIAN ROUBLE WORTH APPROX. 11D IN ENGLISH CURRENCY Reverse THE RUSSIANS SAVE ROUBLES AND GET OVER THEIR TROUBLES DO YOU SAVE A BOB IN THE POUND? B DO YOU KNOW THIS COIN? -IT'S AN AMERICAN DIME WORTH SIXPENCE IN ENGLISH CURRENCY Reverse OUR ALLIES THE YANKS TO HELP BUILD THEIR TANKS SAVE UP FOR WAR BONDS DO YOU SAVE A BOB IN THE POUND? YOU KNOW THIS COIN 15 MAKE A 'CERT' Reverse Bob's Job! TO HELP SAVE AT LEAST A BOB IN THE POUND Block, sizes as illustrated, of the above are available for local printing. THE BOB IN THE POUND SONG The copy of the Song which is enclosed with this envelope has obviously been specially written for the campaign, and should become BOB'S signature tune for the future. Is is being supplied, with full band parts, to the leading dance bands. If you can make local arrangements for dance bands to feature it, so much the better. THE BOB RECORD This record of the Bob in the Pound song sung by Raymond Newell and Male Chorus, should be very useful to firms with factory broadcasting systems. Let Bob give a weekly Savings talk, and use the song as his signature tune, before and after he speaks. NEWS FLASH AT LONDON CINEMAS Each week there is a Savings News flash screened at the principal Cinemas throughout the country. A longer film featuring Bob has been prepared for the London Industrial Campaign which will be shown in London in accordance with a detailed programme of which Committees will be advised.