File:A history of advertising from the earliest times - illustrated by anecdotes, curious specimens and biographical notes (1874) (14597194038).jpg

Identifier: historyofadverti00samp (find matches)
Title: A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes
Year: 1874 (1870s)
Authors: Sampson, Henry, 1841-1891
Subjects: Advertising
Publisher: London : Chatto and Windus
Contributing Library: Harold B. Lee Library
Digitizing Sponsor: Brigham Young University

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Paris, so Pompeians and others not unfrequently proclaimed that they followed the customs of Rome at their several establishments. Thus the keeper of a bathing house near Bologna acquainted the public that— IN . PRAEDISC . LEGIANNI VERIBALNEUM . MORE . URBICO . LAVAT . OMNIA COMMODA . PRAESTANTUR. to keep off the sun. Wind and weather permitting, there were awnings over the heads of the spectators; but, generally, there appears to have been too much wind in this breezy summer retreat to admit of this luxury. Nam ventus populo vela negare solet, says Martial, and the same idea occurs in three other places in this poets works (vi. 9; xi. 21 ; xiv. 29). Sometimes, also, the bills of gladiators promise sparsiones, which consisted in certain sprinklings of water perfumed with saffron or other odours; and, as they produced what was called a nimbus, or cloud, the perfumes were probably dispersed over the audience in drops by means of pipes or spouts, or, perhaps, by some kind of rude engine.
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ANCIENT FORMS OF ADVERTISING. 39 At his establishments there were baths according to the fashion of the town, besides every convenience. And a similar inscription occurred by the Via Nomentana, eight miles from Rome— IN . PRAEDIS . AURE LIAE . FAUSTINIANAE BALINEUS . LAVAT . MO RE . URBICO . ET OMNIS. HUMANITAS . PRAESTA TUR. Those who had premises to let or sell affixed a short notice to the house itself, and more detailed bills were posted at the advertising stations. Thus in Plautuss Trinummus, Act v., the indignant CaUicles says to his spend thrift son, You have dared to put up in my absence, and unknown to me, that this house is to be sold—(des venales hasce inscribit Uteris). Sometimes, also, the inscription, lUico aedes venales (here is a house for sale) appears to have been painted on the door, or on the album. An auctioneer would describe a house as * Villabona beneque edificata (a good and well-built house), and full details of the premises were given in the larger placards painted

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