File:The American florist - a weekly journal for the trade (1916) (17522654683).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw53amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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I9z6 The American Florist. 823
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FORMAL ENTRANCE AND VIEW OF INTERIOR OF MACRORIE & MCLAREN'S NEW STORE, SAN FRANCISCO, CALIF. A Feature of the Opening Day was the Preseulation by the Firm ol a Corsage of Phalaenopsis to Each Patron. At a flower show held in the Crystal Palace, London, England, in the OO'.s, many fine roses in pots were shown. There were, for instance, Madame Wil- lermoz, seven feet high, with more than 100 expanded flowers; Souvenir de la Malmaison, with 30 expanded flowers, the largest more than five in- ches in diameter; Paul Perras, six feet high, with nearly 100 expanded flow- ers. Coupe D' Hebe, six feet high, cov- ered with a mass of bloom. In a list of new roses, said to be promising, published in ISGO we find the once noted Marechal Niel and the originator's description of it follows: "Flowers beautiful deep yellow, large, full and of globular form, very sweet, tea-scented, growth vigorous, the shoots well clothed with large shining leaves." If we may judge by numbers, the orig- inators were even busier than they are today, for in this list there are over 50 named roses of the hybrid perpetual Bourbon and tea-scented varieties. An- other list of roses that seem to have been generally cultivated contains ap- proximately 500 names. General Jac- queminot was brought out by Rousse- let, a Frenchman, in 1853. This rose has had a remarkably long run and is yet generally known to the present generation of florists and gardeners and grown by not a few, which is more than tan be said of most of the other old varieties. No doubt some of our more modern red roses carry a strain of the old "Jack." Gloire de Dijon was brought out by Jacolot in 1853. Of this rose. Dean Hole, an interesting writer, said: "Were I condemned to have lout one rose for the rest of my life I should ask before leaving the dock to be pre- sented with a strong plant of Gloire de Dijon." —A. F. F. THE RETAIL TRADE Conducted by Robt. KUt. Philadelphia. Pa. Floral Arrangements by Students. The work of the class in horticul- ture. University of Illinois, Urbana, a feature of which is a course in floral decoration, is becoming more popular each year, and the increase in the at- tendance at the exhibitions where the work of the students is staged for public inspection, is marked. Mention was made in our last week's issue of the fourth annual exhibition, which was held in Floricultural hall, and which was attended by nearly 4,000 visitors. We present herewith illus- trations of a few of the many inter- esting features staged, included in which were corsage bouquets in large variety, numerous basket arrange- ments, funeral designs, table decora- tions, artistic arrangement of cut blooms in vases and inviting assort- ments in boxes. One of the most pleasing displays was that of the wed- ding bouquets, which included every- thing from the bride's shower to the flower girl's basket. Miss Emily Dor- ner. of Lafayette, Ind., assisted the students in their work. Edward J. Byam's Model Range. The finishing touches are being put to the handsome new office building and salesroom and the greenhouse_ad- dition at the range of Edward J. Byam. Rome, N. Y. The latter con- tains 30.000 feet of glass, making this establishment one of the largest and best 'equipped in central New York, lighted throughout by electricity and heated by steam. The new salesroom is a model of elegance, being finished in fumed oak, with leather uphol- stered chairs and settees to match. The display case, which has a hand- some glass front has a capacity of one ton of ice. Back of the salesroom is the private ofiice of the proprietor, also equipped with attention to every detail of comfort and completeness. Edward Byam started the business 15 years ago on a very modest scale, and is to be congratulated on the well deserved success that has crowned his efforts, and made his establishment an object of pride to the residents of Rome. At an informal opening of the new buildings, Sunday, April 16, the range was visited by more than 1,500 persons, who saw a wonderful display of Easter stock. U. G. After Easter. Now, right now, while it is fresb in your mind, if you have not already done so, is the time to set down in black and white all about your 1910 Easter business, and plan for the largest season that is sure to be yours in 1017, if you profit by the experience of the period just past. You have it in your mind, all the details, big and little—the plants that sold best; the stoclc you should have had, but missed; how Smith disappointed you; what fine hydrangeas Brown sent in—• they went off faster than you liked, as you had not nearly enough of them; Easter lilies sold well, particularly Brown's lot, which were just right in size and time. You can go over your stock, item by item, in this way; it is an open book to you now, but how about next February? Can you recall all these details; will they be as fresh

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