File:40 000 000 by zbynek baladran 7.jpg

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English: 40,000,000 is a short video essay linked content-wise to the artist's older films Socio-fiction and The Theory of Work. Using similar visual means, the artist contemplates the undercurrents of capitalist society and his personal role in all its self-motion. A starting point for the work is Jan A. Baťa’s book We're Building a Country for 40 Million, a Fordist version of the future of First-Republic Czechoslovakia. In the video-essay the artist analyses on several levels the way capitalist society currently works. The motives of capitalism’s hidden processes mix with individual desires and the trajectories of human beings, who, despite their singularity and apparent independence, are part of the system they help create. An important line of narrative is also the level of drawing attention to the filmmaking process itself, conceived as instructions for thinking. A contingent space in which thoughts and images mix with personal subjective feelings.
Author zbyněk baladrán


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current11:33, 19 March 2012Thumbnail for version as of 11:33, 19 March 2012720 × 403 (101 KB)Flaclad (talk | contribs)
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