File:Hollywood Sign, Los Angeles, California (2483471572).jpg

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English: The Hollywood Sign is a famous landmark in the Hollywood Hills area of Mount Lee, Santa Monica Mountains, in Los Angeles, California. The iconic sign spells out the name of the area in 45-foot-tall (14 m) and 350-foot-long (110 m) white letters. It was created as an advertisement in 1923, but garnered increasing recognition after the sign was left up. The sign was a frequent target of pranks and vandalism but has since undergone restoration, including a security system to deter vandalism. The sign is protected and promoted by the Hollywood Sign Trust, a nonprofit organization whose purpose is to physically maintain, repair and secure the sign, to educate the world about its historical and cultural importance, and to raise the funds necessary to accomplish these projects.

From the ground, the contours of the hills give the sign its well-known "wavy" appearance. When observed at a comparable altitude, as in the photo to the right, the letters appear level.

The sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood.

The sign was first erected in 1923 and originally read "HOLLYWOODLAND". Its purpose was to advertise the name of a new housing development in the hills above the Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Avenue. He suggested to his friend Harry Chandler, the owner of the Los Angeles Times newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills".

They contracted the Crescent Sign Company to erect thirteen letters on the hillside, each facing south. Each letter of the sign was 30 feet (9.1 m) wide and 50 feet (15 m) high, and was studded with some 4,000 light bulbs. The sign was officially dedicated on July 13, 1923. It was not intended to be permanent. Restoration company Bay Cal Painting says on its website that the expected life was to be about a year and a half, but after the rise of the American cinema in Los Angeles it became an internationally recognized symbol, and was left there.

en.wikipedia.org/wiki/Hollywood_Sign

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Source Hollywood Sign, Los Angeles, California
Author Ken Lund from Reno, Nevada, USA
Camera location34° 07′ 41.65″ N, 118° 18′ 57.19″ W Kartographer map based on OpenStreetMap.View this and other nearby images on: OpenStreetMapinfo

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This image was originally posted to Flickr by Ken Lund at https://flickr.com/photos/75683070@N00/2483471572 (archive). It was reviewed on 12 February 2018 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-sa-2.0.

12 February 2018

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current14:03, 12 February 2018Thumbnail for version as of 14:03, 12 February 20181,165 × 777 (444 KB)Artix Kreiger 2 (talk | contribs)Transferred from Flickr via Flickr2Commons

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