File:14 Sammlung Eybl Österreich. Alfred Offner. Zeichnet 8. Kriegsanleihe. 1918, edit.jpg

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Deutsch: Österreich. Alfred Offner (1879-1937). Zeichnet 8. Kriegsanleihe. 1918. 95 x 63 cm. (Slg.Nr. 325) Um kein Produkt wurde so geworben, wie um Zeichnung von Kriegsanleihen. Dafür entwickelten Grafiker in allen Ländern die wesentlichen Elemente der modernen Werbepsychologie. Dazu gehörte der Einsatz von Kinderbildern, ihrer Wirksamkeit war man sich bereits bewusst. Zusätzlich setzte Alfred Offner auch einen Textteil als grafisches Element ein. Den oberen Teil des „Achters“ füllt die Ansicht eines Kindes, das mit erstem Gesicht ein Geldstück in den unteren Bildteil legt. Die Hand des Kindes verbindet dabei die Bildteile. Wenn das Kind hier bloß Aufmerksamkeit erzeugen sollte, war es doch üblich, in Schulen und Vereinen auch kleinste Beiträge von Kindern zur Kriegsanleihe zu sammeln.
English: Austria. Alfred Offner (1879-1937). 8. Draw war loan. 1918. 95 x 63 cm. (Slg.Nr. 325) No product has been advertised as those, to subscribe war bonds. Graphic designers developed in all countries the essential elements of modern advertising psychology. This involved the use of child images. In addition, Alfred Offner also appointed an text part as a graphic element. The upper part of the "Eight" fills the view of a child laying a coin with a serious facial expression. The hand of the child connects the image parts. If the child should draw attention here merely, it was customary to gather in schools and clubs, even the smallest contributions of children to war bonds.
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Source Sammlung Eybl, Plakatmuseum Wien
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A. Erhardt

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Eybl, Plakatmuseum Wien/Wikimedia Commons
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Sammlung Eybl, Plakatmuseum Wien
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This work is in the public domain in the United States because it was published (or registered with the U.S. Copyright Office) before January 1, 1929.

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current18:20, 18 January 2016Thumbnail for version as of 18:20, 18 January 20167,249 × 11,170 (49.25 MB)Yann (talk | contribs)c:User:Rillke/bigChunkedUpload.js:
18:11, 18 January 2016Thumbnail for version as of 18:11, 18 January 2016640 × 400 (3 KB)Yann (talk | contribs)== {{int:filedesc}} == {{Information |Description= {{de|Österreich. Alfred Offner (1879-1937). Zeichnet 8. Kriegsanleihe. 1918. 95 x 63 cm. (Slg.Nr. 325) Um kein Produkt wurde so geworben, wie um Zeichnung von Kriegsanleihen. Dafür entwickelten Gra...

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