File:A Test Of Cross-wiki Search - Helping Users Discover Content On Wikipedia’s Sister Projects.pdf
English: Wikimedia Engineering’s Discovery’s Search team ran an A/B test from 9 Feb 2017 to 22 Feb 2017 to assess the effectiveness of performing cross-wiki searches and showing Catalan, Italian, Persian, and Polish Wikipedias’ users results from sister projects such as Wikisource and Wikiquote. We found that while the overall engagement with the search results was higher for the two test groups compared to the control group, there was not sufficient evidence to definitively say that the additional search results increased user engagement. We suspect that a critical UX design issue – links shown in black, rather than standard blue – and the particular languages this test was deployed on (resulting in a higher zero results rate than seen across other languages) had a negative effect on the results. Our path forward is to fix the existing issues and perform a follow-up test that includes additional languages.
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