File:Ivory Soap (1907) (ADVERT 449).jpeg

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Summary

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Description
English:

In 1897, James Gamble developed a white soap that sold for 10 cents per bar. Harley Procter named the product "Ivory" after hearing a bible verse in church (Psalm 45:8).

  • Geographic coverage: United States
  • Subjects (LCTGM): Soaps
  • Categories: Health and hygiene; Advertising; Commercial products
Date
Source
English: Early Advertising of the West Collection
Author
English: Procter & Gamble Company
Permission
(Reusing this file)
Public domain
This work is in the public domain in the United States because it was published (or registered with the U.S. Copyright Office) before January 1, 1929.
Public domain works must be out of copyright in both the United States and in the source country of the work in order to be hosted on the Commons. If the work is not a U.S. work, the file must have an additional copyright tag indicating the copyright status in the source country.
Note: This tag should not be used for sound recordings.PD-1923Public domain in the United States//commons.wikimedia.org/wiki/File:Ivory_Soap_(1907)_(ADVERT_449).jpeg
Institution
InfoField
institution QS:P195,Q219563
Department
InfoField
University of Washington: Special Collections
Accession number
InfoField
449
Inscriptions
InfoField
Text:
Altogether, there are about four hundred soap factories in the United States. About every second week, the manager of one or another of these factories makes up his mind that he ought to manufacture a white, floating soap, a soap that will be "as good as Ivory and sell for less"...Somehow, the goods don't move...While the "just as good" kind is shriveling up on your shelves, you have sold four boxes of Ivory, without any trouble or effort of any kind...Ivory-Lenox. P. & G. Naphtha. Kelley-Clarke Co., Agents.
Digital ID Number
InfoField
ADV0174
Company/Advertising Agency
InfoField
Procter & Gamble Company
Publisher Location
InfoField
Seattle
Publication Source
InfoField
Trade Register, Vol 29 (24), p. 4

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