File:Jenter – norsk nettdrama med 50 millioner klikk - NMD 2015 (17214495279).jpg

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Mens kampen om de unge seerne synes både forvirrende og tapt, er det én serie som har lykkes i slikt monn at den ikke bare har seere, men fans. Med nettdramaet Jenter har NRK Super skapt en kjempesuksess i målgruppen 10-12 år. Bak denne satsingen ligger strategi, merkevarebygging - og masse verdifull erfaring. Dramaserien er bygget opp med korte filmer, tekst, sms og bilder i form av en blogg. Men hvordan tenke dramaturgi og hvordan forholder de seg til fansen? Og hvordan holde på dem? Produsent og manusredaktør Ingvill Marie Nyborg forteller hvordan man lager drama på nett og hva de har gjort for å bygge en av de sterkeste mediemerkevarene for unge jenter idag.

- See more at: www.nordiskemediedager.no/program/2015/jenter-norsk-nettd...
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Source Jenter – norsk nettdrama med 50 millioner klikk!
Author Martin Håndlykken / Nordiske Mediedager
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Image extraction processThis file has an extracted image: Jenter – norsk nettdrama med 50 millioner klikk - NMD 2015 (17214495279) (cropped).jpg.
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This image was originally posted to Flickr by Nordiske Mediedager at https://flickr.com/photos/43458006@N02/17214495279 (archive). It was reviewed on 24 November 2018 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-sa-2.0.

24 November 2018

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current18:53, 24 November 2018Thumbnail for version as of 18:53, 24 November 20185,760 × 3,840 (18.82 MB)1Veertje (talk | contribs)pattypan 18.02

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