File:Second Test Of Cross-wiki Search - Helping More Users Discover Content On Wikipedia’s Sister Projects.pdf
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DescriptionSecond Test Of Cross-wiki Search - Helping More Users Discover Content On Wikipedia’s Sister Projects.pdf |
English: Discovery’s Frontend and Backend Search teams ran an A/B test from 17 March 2017 to 27 March 2017 to assess the effectiveness of performing cross-wiki searches and showing results from sister projects (such as Wikisource and Wikiquote) to randomly selected users on Arabic, Catalan, French, German, Italian, Persian, Polish, and Russian Wikipedias. We found that relatively few users clicked on the cross-wiki results and that overall engagement varied greatly across the wikis. For example, Test group users were more likely to engage with their (cross-wiki and same-wiki) search results than the Control group were with their (same-wiki only) results on Arabic and Polish Wikipedias; counter-intuitively, the opposite was true on German and Italian Wikipedias. Given that we did observe a positive difference in engagement in 5 out of 8 wikis, Analysis’s recommendation is to move forward with the cross-wiki search project. That is, there does not appear to be overwhelming evidence that we should not continue with the cross-wiki search project, and we are left to wonder if – perhaps – there are cultural differences at play, but this would require research. |
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Source | Own work |
Author | MPopov (WMF) |
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Short title | Second Test Of Cross-wiki Search: Helping More Users Discover Content On Wikipedia's Sister Projects |
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Author | Erik Bernhardson (Senior Software Engineer, Wikimedia Foundation) and Jan Drewniak (User Experience Engineer, Wikimedia Foundation) and Dan Garry (Product Manager (Search Backend), Wikimedia Foundation) and Mikhail Popov (Data Analyst, Wikimedia Foundation) and Deb Tankersley (Product Manager (Analysis, Search Frontend), Wikimedia Foundation) |
Software used | LaTeX with hyperref package |
Conversion program | XeTeX 0.99996 |
Encrypted | no |
Page size | 612 x 792 pts (letter) |
Version of PDF format | 1.5 |