English subtitles for clip: File:Bottled Sunshine...A Juicy Story.theora.ogv

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The evolution of the orange juice industry has been phenomenal.

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In the early days, oranges were available only in their natural state

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or shipped in boxes to be sold in Northern markets,

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then squeezed by hand for their flavorful juice.

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Canned orange juice made juice available on a year-round basis,

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but the flavor left something to be desired.

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Then in the 1945/'46 season, frozen concentrated orange juice was

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developed by Citrus Research men.

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Simply by mixing this concentrate with water,

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the housewife can conveniently make delicious orange juice

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any time of the year.

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That first year, 250,000 gallons were produced.

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Today, up to 180 million gallons are produced annually.

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By the 1970s, Tropicana had developed new plastic containers

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to package their concentrate.