English subtitles for clip: File:Communications Department Highlights from the Wikimedia Foundation 2021-2022 Annual Plan.webm

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2021-2022 Annual Plan
Heather Walls
Chief Creative Officer

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I am Heather Walls, Chief Creative Officer

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of the Wikimedia Foundation

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and head of the Communications

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department.

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Well, I'll tell you about the most

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personal one to me.

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So when I was a child

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or a kid at home my Nana and Papa, my

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grandparents, used to talk about this

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woman

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who is larger than life. This person that

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my grandmother used to work for who is

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an antique dealer

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in Scotland in Edinburgh. And

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the stories were outrageous about you

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know

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cigar boxes of jewels on the floor and

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this

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silver fish in the window that she

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refused to sell to the king. Just things

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that just –

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outlandish stories. And when I was in

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the UK just on a whim I decided to look

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up and see if there was any information

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about her and it turns out she's real

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and there's a lot of information. Her

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name is

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,was, Esther Henry and she had

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a shop called The Luckenbooth.

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So many wild stories and I wrote

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her

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a Wikipedia article about her.

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Some of the main things the

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Communications department does

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is, let's see! We are now

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beginning with our Movement

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Communications team

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to work directly with the community and

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to specialize

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the content that we share. Meaning the

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narrative,

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the information, what the Wikimedia

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Foundation

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is doing. To ensure that it is clear and

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that people understand

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and the movement can engage with us

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in what we're doing. We also

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deal with the press and journalists

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around the world.

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We help write communication strategies

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for all kinds of things that we might

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announce or

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share with the world. But most of all

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we build and protect the perception

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of this incredible movement and

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wonderful volunteers

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because we want them – we want all of this

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to be around and to grow

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for a long long time.

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I'm proud of the way the Wikimedia

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Foundation

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and the community responded to COVID.

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That we always have

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community experts in governance and

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topics

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and online collaboration working

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hard

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but in particular around COVID there was

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a lot of effort for good true

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information.

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And that was noticed around the world. So

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that information was used by

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other sources and there was a

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collaboration with the World Health

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Organization

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to make sure that people around the

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world know what's going on with COVID

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and know how to protect themselves. And I

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thought that was

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really important and really inspiring.

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What's new this year for Communications?

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In this year's annual plan we are

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formalizing and growing

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the Movement Communications team. They

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are tasked

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with holding the important

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connection between the Wikimedia

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Foundation and

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our communities around the world.

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We hope to begin putting in place

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regional representatives,

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connections, the ability to understand

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nuance and culture across our movement.

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To provide a platform on Diff for people

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to share their

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information in many languages and to

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just

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get just get better to increase trust

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between the Wikimedia Foundation and the

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community.

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It is so important to us to do that.

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I would say we're very – we're explicitly

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doing two things  – we're explicitly

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supporting of the other strategies that

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the Foundation

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is focusing on. The first one being

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Thriving Movement. So putting all of our

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effort and focus

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into our movement. Into implementing

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movement strategy.

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Into understanding our communities and

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helping them

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grow. And we plan to participate

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in all of those activities happening

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across all the departments of the

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of the Foundation. We are also

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really excited about Thriving

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Foundation. It's so important for us to

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be

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healthy and to be a strong organization

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in order to support our incredible

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movement

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that we're putting aside the time this

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Year. We've often said it,

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but not had the time. We're putting aside

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the time

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to work together to improve our working

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practices

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to improve the sense of belonging at the

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Foundation

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and to really become an inclusive place

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that reflects the world and our movement.