File:Architect and engineer (1920) (14596615598).jpg

Identifier: architectenginee6220sanf (find matches)
Title: Architect and engineer
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco : Architect and Engineer, Inc
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

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a sound public attitudetoward architecture that work such as that of Messrs. V/oollett & Lambshould prosper and increase at the expense of frankly ill-designed andunstudied building? Why should the shvster be allowed a demonstrableadvantage denied to the reputable practitioner? THE ARCHITECT AND ENGINEER 49 Alloived, did I say, and denied? One finds himself employing the wordsquite naturally and unconsciously. And yet who should allow or deny tous such personal privileges? Enter the religion of professionalism. Tothe orthodox, investigation concerning the revealed code of professionalethics is as impious as.was inquiry into the nature of the physical uni-verse to the religious orthodox of former days. The code of professionalethics says, Thou shalt not advertise; so we dont. At least we dont call it by that name. We are never found refusingspace and recognition in newspapers. For such service and attentionmost other parties (except criminals and politicians) expect to pay, and -4
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BRET HARTE HOTEL, GRASS VALLEY, CALIFORNIA.Woollett & Lamb, Architects. do pay, stipulated fees. Our position is peculiar. We need and appreciatenewspaper notices, but the priesthood forbids our paying our own moneyfor them. Therefore, we argue, they should be carried for their newsvalue. The distinction is not in the result, but in the motive and method.A paid notice is advertising, which is illegitimate; the same notice acquiredwithout expense on our part is publicity. No sensitive mind can miss thesuperior distinction of the latter term. But as to that code of professional ethics. What is professional ethics?A divine revelation reposed in the American Institute of Architects? Welive (supposedly) in a rational age; we need not for that reason decry,faith, but we can at least apply reason to the problem. Let us turn to 50

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