File:Pharmaceutical Videodiscs- Conversations With Marketing & Product Managers (IA 1986PharmaceuticalVideodiscsConversationsWithMarketingProductManagers).pdf

The MedicalDisc Reporter announces the completion of a new market report.

Ayerst
Burroughs-Wellcome
Galaxo
EH Lilly
McNeil
Mead Johnson
Merck Sharp & Dohme
Miles
Pfizer
Roche
Roerig
Sandoz
Stuart
Smith Kline & French
Syntex
Upjohn
Winthrop-Breon

Including
• Interviews with pharmaceutical product, marketing, and exhibit managers
• Descriptions of videodisc programs for medical exhibits, continuing education, product promotion, and sales training
• Predictions for the continued use of videodisc
• Tips by managers on how suppliers can penetrate the market
plus! complete descriptions of more than 50 pharmaceutical videodiscs.

PREFACE
This report is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies. All but three of the companies interviewed have produced at least one videodisc. In all, more than 80 pharmaceutical videodiscs mere located—nearly 50 of
which are described in this report.

Whenever possible, the pharmaceutical managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and videodisc suppliers. Where the managers are quoted, I have attempted to capture only the context of their remarks, not necessarily their exact words.

With only a few exceptions, most managers were willing to talk freely about their videodisc projects. However, same product managers could not be reached, even after repeated attempts. The result is a few projects listing only a contact person without the usual detailed information.

Still, the report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion. It is the first and only report of its kind, and therefore is likely to have a small number of inaccuracies and/or omissions. I encourage you to send me any comments, suggestions, and corrections you have regarding this report. Send all correspondence to Scott
Stewart, Editor, MedicalDisc Reporter. 6471 Merritt Court,
Alexandria, Virginia 22312; 703/354-8155.

I would like to express my appreciation to those pharmaceutical managers and videodisc suppliers who provided me with the information that made this report possible. It's my hope that the Pharmaceutical Report will, in some measure, help the industry grow by bringing together those companies best
suited for each other and thereby stimulating new and innovative products.