File:The American florist - a weekly journal for the trade (1917) (17522394504).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw4917amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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/p/;. The American Florist. 647
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E. G. HILL CO'S NEW ROSE COLUMBIA AT THE FLORISTS'TELEGRAPH DELIVERY CONVENTION, DETROIT, MICH., OCT. 2-3, 1917. Secretary Pochelon, when at the first meeting of the directors they would be taken up. Canadian F. T. D. members reported great results from membership in this organization, particularly at holiday times. Their Thanksgiving day was observed on October 21, which was always a good business holiday with them. An inspiring feature- of the Wednes- day meeting was the bringing in of the Star Spangled Banner and the British flag, which were placed on the platform to show the international character of the organization. George E. M. Stumpp carried the stars and stripes while Fred Brown held up the English colors. They paraded across the hall while the piano struck up America, the audience rising and sing- ing the words. , Pictures of the oflScers on the plat- form were taken and also photographs of the large vase of E. G. Hill's Co- lumbia rose with the two flags one on either side. THE LUNCHEON. At three thirty the session ad.iourned all the members being taken on an auto tour through the boulevards and park drives to Belle Isle, returning after a fourteen-mile ride to Fetters' store and greenhouse, where dinner was served. A drizzling rain marred part of the programme, but it was nevertheless much enjoyed. After the repast, there, were pome very good songs by employes of Mr. Fetters, Albert Shoemaker, Chester Grady and Charles Dunn, who were all encored. Peter Lynch told some Irish stories, which afforded much amusement. Philip Breitmeyer expressed the great pleasure it gave the florists of Detroit to have the so- ciety with them, and said the latch string was always out to any fellow crafstmen any time they came that way. Charles Grakelow, spealiing for the vis- iting members of the F. T. D.. thanked the Detroit Florist club for its many courtesies and the pleasant time they had given them while in the city. Touching a patriotic vein he glorified the protecting power of Old Glory and then recited the Poem "Your Flag and My Flag" in a manner which fairly captivated the audience. On request, he told several stories which afforded great amusement and caused a voice to call out, "Why are you in the flo- rist business?" To this he replied he guessed he could stand it if the others could. The decorated F. T. D. store win- dows were quite a feature, attracting much attention from the general pub- lic, being surrounded at all' times by admiring crowds. This could not fail to impress this service on the public mind. K. F. T. D. Windows at Detroit. An interesting feature of the Detroit meeting was the decoration of the va- rious retail -florists show windows, bringing out and advertising the F. T. D. method of delivering flowers to all parts of the country. A prize of .$25 was offered by Samuel Seligman, "Spinkle Proof Sam," for the window which best conveyed this idea. John Breitmeyer's Sons main store won out. Their feature was almost full sized telegraph poles, painted white, two to each large window. On the wires at intervals were artificial roses. Baytrees, palms and ferns filled the background. An inscription read, "Flowers wired to all parts of the world." There were baskets and boxes of flowers, telegrams and Western Union illuminated globe advertising sign. A white lattice fence and gate gave a garden effect to the setting. The idea of using the telegraph for the distant delivery was well carried out. J. F. Sullivan's entry was a prettily arranged window. Telegraph poles made of bamboo canes, correct in pro- portion, stood on a bank of green tradescantia, making a good founda- tion. At a table in the rear corner of the window sat a very lifelike figure of a lady operator, with an instrument which drew attention by its constant action. This stood next a large mir- ror on which were large white zigzag lines and at the end of each were the names of cities—New York, Philadel- phia, Washington, etc. Telegrams or- dering flowers to be sent to various parts of the country and made-up bas- kets of flowers filled out a window which attracted great attention. Albert Pochelon's windows (The L. Bemb Floral Co.) were quite elabo- rate. A saw and forge mill, operated by a large water wheel, was the back- ground of a landscape which contained a large lake. On a hill was a telegraph office from iA-hich emerged continuous- ly telegraph boys carrying messages to a flower shop in the center foreground. A road wound round to a mansion on the hill, where a florist's car was de- livering flowers. In the other large window was a green silk ocean with a steamship. A large suspended cornu- copia was showering flowers over a

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