File:The American florist - a weekly journal for the trade (1917) (18120171886).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw4917amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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1354 The American Florist. Jan. 12, possibility to understand or correctly enforce it. Already two nonofScial ad- visory boards have been appointed by the Washing-ton authorities and are now at work endeavoring- to decipher the congressional hieroglyphics. After a great deal of study devoted to the act, I think it is more difficult to understand certain of its important parts than students experience in de- coding- the sacred character-pictures of the ancient Egyptians or Mexicans. "Now just one more folly : There is a tremendous shortage of male labor in this country. If the war continues another year, the danger from this shortage may become so great as to either protract the war indefinitely or force an unsatisfactory and unfor- tunate, if not destructive, peace. "One million five hundred thousand men now constitute our army and navy. This will soon be increased so that by the close of the year we shall have at least 3,000,000 men under arms. It takes, for every fighting man, about five additional men behind the lines. "This means that befoi-e the close of 1018 about twenty millions of our people will be engaged exclusively in the industry of war. Where and how shall we find the men to conduct the industries of peace, who follow the pursuits necessary to sustain and cup- port, maintain and provide for the other 80,000,000?' "Now, I suggest that Congress amend our immigration laws and open our shores to a limited number of Chinese—say 5,000,000 of Chinamen, under proper restrictions and possibly for a limited period of time. Not only would such immigration supply the pressing needs in our plants and fac- tories, but they could supplant, during the war, a large number of our men who have been drafted." Spkingfield, O.—Alfred S. Finfrock, proprietor of the Fernclift Floral Co., and for many years a resident of this city, died at his home here December 20, aged 47 years. C0LUMBI.4. City, Inb.—The Pro-yident Trust Co. has been named as receiver for the Columbia City Floral Co. A. J. Wagoner, president of the concern, will continue as manager. THE RETAIL TRADE Condncted by Robt. Kift, Phila., Pa,
Text Appearing After Image:
PENN'S HOLIDAY ADVERTISING. Original of this Advertisement in Boston Newspapers Three Columns Wide and Nine Inches Hi' Penn's Holiday Advertising:. We present herewith an illustration of one of the excellent examples of publicity for flowers used by Penn, The Florist, of Boston, Mass., during- the re- cent holiday season, and reflecting the usual up-to-dateness of this well-known establishment. The slogan, "Say It With Flowers," adopted for -use in con- nection with the publicity for flowers campaign of the Society of American Florists, is featured in all of the ad- vertisements, one of which occupying a half page in the Boston Post, is espe- cially worthy of mention. Bouquets and flowering plants were presented forcibly as most appropriate Tuletide gifts, the well worded text being fur- ther enhanced by the use of excellent illustrations of poinsettias, begonias, cyclamens, ardisias, orange trees, etc. Another attractive advertisement, also splendidly illustrated and presenting cyclamen plants as most appropriate gifts, occupied a space nine inches deep and extending over three columns. A smaller space two columns wide by seven inches deep suggested flowers for Xew Year's greetings. Next Week in the Flower Shop. At this time when the temperature is apt to, and this year has been, below and about zero for several days at a time, the show windows become cov- ered with a frosty blanket that com- pletely shuts out the vie-w. While passersby are not given to spend their time looking in shop windows these bitter cold days, this clouding should be prevented, if possible, or cleared up as quickly as may be with any change in the weather. There are a number of preparations to coat the glass which are claimed to keep it clear, pure glyc- erine being about the best. These are more or less effective with the glass down to 20°, but fail entirely in zero weather. The best and most efCective agent is an electric fan, which placed so as to direct its draft diagonally against the pane, will dry up the mois- ture and keep the g-lass for the most part clear. The glass in the doors also causes trouble, the moisture and condensation running down the inside to to the floor where it freezes, and prevents free opening. The. fan placed to one side but so that the force of the air strikes the bottom of the door will also correct this trouble. Keep the store attractive; there arc many little decorative touches that will suggest themselves from the stock on hand. The palms occupying conspicu- ous positions will perhaps look better or give a more decorative effect with the addition of an ivy plant or two to fall down over the edge of the pot. The movable screen, so useful in ar- ranging decorative effects, can, with a plant or two and a vase of flowers, give an artistic finish to an otherwise dull cover. See that the customers' card table or writing desk is kept scrupulously clean, the card and envelope racks filled up, and new pens placed daily in the hold- ers, with a clean blotting iiad and blot- ters. The individual flower tube with a choice rose is appropriate here. Dis- played in this way, they often find purchasers.

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