File:NLC416-01jh000604-9949 實用宣傳學.pdf

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實用宣傳學   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
梁士純著
image of artwork listed in title parameter on this page
Title
實用宣傳學
Publisher
商務印書館
Description

收有宣傳工作的進行步驟...等三編,書末附:參考書

目錄
導言
宣傳與新聞
宣傳與廣告
廣義的宣傳
宣傳的功能
第一編 宣傳工作的進行步驟
第一章 引論
第二章 引起注意
利用時機
深刻
對照
新穎或奇特
利用習見的事物
淺顯易解
第三章 保持興趣
造成清晰的印象
使理論實際化
使用頓挫法
焦妙或幽默
個人的接觸
變換方式
第四章 激起反應
恐懼心
愉快的感覺
愛美心
利益觀念
尚公精神
責任觀念
尊重習尚
摹仿他人
慈幼心
第五章 聯絡友誼
使人認識
得人信任
引起好感
消除誤會
第二編 宣傳的媒介
第一章 引論
第二章 報章投稿
新聞紙的本身
新聞的形格
新聞的定義
新聞體裁
照片的價值
廣告
第三章 投稿的方法
新聞稿的撰寫
寄稿的時間
對於報館需要的認識
報館的組織
第四章 書函
計劃
內容
形式
第五章 印刷品
傳單
小東
卡片
摺本
信箋
小冊
特殊的印刷品
第六章 印刷的設計
篇幅的布置
封面的設計
排印的方術
印刷上的注重法
第七章 演說
演說的藝術
演說的開場
演說的內容
演說的結語
用圖表的演講
無線電播音演講
第八章 會議
會議的布置和舉行
現成的聽眾
召集自己的聽眾
會前的宣傳
發請柬
會議的本身
第九章 表演
演劇
遊藝會
遊行
比賽
第十章 展覽
展覽會之間的競爭
民眾對於展覽會的注意點
展覽品解釋的重要
發揚展覽會的宗旨
分發印刷品
展覽會的布置
怎樣增加參觀的人數
小規模的展覽會
對於展覽會的評價
第十一章 短期的運動
運動的要素
舉行運動的必要條件
用展覽會造成運動的空氣
日報與運動
公眾的講演
運動的宣傳品
個人的訪問
目標的重要
短期運動與宣傳
第十二章 運動的組織和管理
組織運動的原則
顧問委員
執行委員
運動的指導者
受薪職員
各項義務員
人才與資源
對於參加運動者的指導
運動的日曆與準備
第三編 分類宣傳
第一章 商業機關的宣傳工作
內部宣傳
對於公眾的關係
報紙上的宣傳
新聞事項
利用時事
個人談話
反面的宣傳
有組織的宣傳
第二章 學校宣傳
中小學校的宣傳
報紙上的教育新聞欄
校報
學校的定期刊物和年刊
特殊的學校宣傳品
大學宣傳部
大學消息的重要
第三章 教會的宣傳工作
教會的事務
教會與公眾
教會調查
教會印刷品
第四章 民眾團體的宣傳工作
商會的宣傳
商會宣傳品的種類
第五章 社會事業的宣傳
個人工作
團體工作
社會調查
宣傳是消息的一種來源
社會團體的行政
會刊
宣傳價值的測驗
社會團體的宣傳程序
參考書

Language Chinese
Publication date 民國25[1936]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
全國圖書館文獻縮微中心 國家圖書館
主題
InfoField
宣傳工作
中圖分類
InfoField
K265.06
拼音題名
InfoField
Shi Yong Xuan Chuan Shou Ce
載體形態
InfoField
150頁

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Date/TimeThumbnailDimensionsUserComment
current10:42, 10 June 2023Thumbnail for version as of 10:42, 10 June 20231,239 × 1,754, 163 pages (11.02 MB)PencakeBot (talk | contribs)Upload 實用宣傳學 (1/1) by 梁士純著 (batch task; nlc:data_416,01jh000604,9949; 民國圖書.1; 實用宣傳學)

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