File:NLC416-01jh000918-10633 宣傳術與群眾運動.pdf

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宣傳術與群眾運動   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
徐怡著
image of artwork listed in title parameter on this page
Title
宣傳術與群眾運動
Publisher
中華書局[發行]
Description

共8章。論述宣傳術與群眾心理的關係，發表的技能及其原理，宣傳者的修養等

目錄
第一章 何謂宣傳術
宣傳
宣傳術與各科學
宣傳術之定義
第二章 宣傳術之根本原則
積極的原則
要發現需要
要集中對象
要事實左證
要喚起同情
消極的原則
不造謠
不揭個人陰私
不無的放矢
不用晦語
第三章 宣傳術與群眾心理及群眾運動
群眾與個人及團體之差別
群眾心理之特徵
一、 模仿
二 暗示
三、 同情
四、 權力之感
群眾之控制
一、 調查群眾意識
二、 審量群眾要求
三、 組織領導團體
團體之特徵
一、 繼續性
二、 團體的自我意識
三、、 團體個性的保持
四、 嚴密組織
五、、 理智的超越
六、 道德的超越
七、 感情的超越
群眾運動之利弊
第四章 宣傳方法——總綱
方法之分類
一、 語言宣傳
二、、 文字宣傳
三、、 藝術宣傳
宣傳方法之一般要點
一、 標題
二、 構意
三、、 布局
四、、 發表格式
第五章 語言宣傳
語言宣傳之一般要點
一、 姿態
二、 語調
三、 預製綱要
四、 文字紀載
講演
一、 認定聽眾之共同經驗
二、 條理清晰
三、 詞簡意賅
談話
第六章 文字宣傳
文字宣傳之一般要點
一、 體裁
二、 修詞
標語
布告
宣言
通電
新聞
論說
小品文
第七章 藝術宣傳
藝術宣傳之一般要點
小說
詩詞
戲劇
音樂
圖片
第八章 結論——宣傳者應具之資格
信仰堅定
人格高尚
常識充足
思慮周密
富發表力
富應付力
堅毅耐苦
力求進步

Language Chinese
Publication date 民國20[1931]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
全國圖書館文獻縮微中心 國家圖書館
主題
InfoField
宣傳工作
中圖分類
InfoField
D693.74
拼音題名
InfoField
xuan chuan shu yu qun zhong yun dong
載體形態
InfoField
148頁

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current12:08, 10 June 2023Thumbnail for version as of 12:08, 10 June 20231,239 × 1,750, 165 pages (9.72 MB)PencakeBot (talk | contribs)Upload 宣傳術與群眾運動 (1/1) by 徐怡著 (batch task; nlc:data_416,01jh000918,10633; 民國圖書.1; 宣傳術與群眾運動)

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