File:NLC416-13jh001919-46991 廣告學.pdf
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Summary[edit]
廣告學
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| Author |
吳鐵聲 朱勝愉編譯 |
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| Title |
廣告學 |
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| Publisher |
國立編譯館 |
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| Description |
分14章。概述廣告學的理論知識，着重介紹與廣告有關的心理、彩色和繪畫、印刷、商品、市場、廣告媒介物等方面的實際應用知識。附錄：1.規定張貼廣告標語處所式樣；2.出版法；3.商標法；4.本書主要參考書；5.研究廣告學之英文參考雜誌；6.研究廣告學之英文參考書
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| Language | Chinese | |||||||||||||||||||||||
| Publication date | 民國三十五年[1946] | |||||||||||||||||||||||
| Source |
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| 館藏信息 | MG/F713.8/7 | |||||||||||||||||||||||
| 主題 | 廣告學 | |||||||||||||||||||||||
| 中圖分類 | F713.80 | |||||||||||||||||||||||
| 載體形態 | [16],394頁 | |||||||||||||||||||||||
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
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| current | 14:56, 11 June 2023 |  | 858 × 1,354, 414 pages (12.34 MB) | PencakeBot (talk | contribs) | Upload 廣告學 (1/1) by 吳鐵聲,朱勝愉編譯 (batch task; nlc:data_416,13jh001919,46991; 民國圖書.7; 廣告學) |
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