File:NLC416-15jh000085-82018 貨物推銷法.pdf

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貨物推銷法   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
程本同 孔士諤編
image of artwork listed in title parameter on this page
Title
貨物推銷法
Publisher
商務印書館[發行者]
Description

介紹貨物推銷方法，包括營業方針、定價、服務、廣告、放賬與收賬、營業規劃、市場調查，以及如何對待同行等

目錄
第一章 營業方針
一 何謂營業方針
二 營業方針之舉例
三 營業方針應如何決定
四 營業方針之類別
第二章 定價
一 決定售價之幾種條件
二 定價方針之類別
三 售價之計算法
四 對於售價有關之各種問題
第三章 服務
一 服務之意義
二 服務方針之類別
一 商品之本身
二 信用
三 保用與保證
四 修理
五 代客解決各種問題
第四章 廣告
一 廣告在商業上之地位
二 廣告與成本
三 廣告之類別
四 廣告之作法
五 廣告媒介之選擇
六 廣告之費用
第五章 放賬與收賬
一 放賬之期限
二 放賬與危險
三 如何放賬
四 收賬之方法
五 分期付款
第六章 營業規則
一 營業規劃之重要
二 一般之商業情形
三 局部之商業狀況
第七章 貨物銷售之途徑
一 商品販賣經過之程序
二 銷售途徑之類別
三 選擇銷售途徑之條件
四 幾種推銷途徑之個別研究
一 批發商
二 特約所
三 通訊郵售
第八章 市場調查
一 市場之類別
二 調查市場之方法
三 調查資料之利用
四 顧客購買原因之分析
第九章 對待同行
一 何以須幫助同行
二 襄助同行之方法
第十章 商品
一 商品之類別
二 對於商品應行注意之點
三 貨物不能暢銷之原因
第十一章 商標
一 商標之效用
二 商標之應用
三 選擇商標之條件
四 商標註冊之手續
第十二章 貨物與包裝
一 包裝應用日廣之原因
二 預備包裝
三 包裝之顏色
四 包裝之圖樣
五 包裝之類別
第十三章 商店經營概說
一 零售商之種類
二 商店管理之基本條件
三 零售商店之事務
第十四章 吸引顧客
一 顧客之分類
二 顧客之希望
三 購貨之心理程序
第十五章 窗飾與內部陳列
一 窗飾與內部陳列之重要
二 窗飾與內部陳列之效力上試驗
三 窗飾之種類
四 櫥窗陳列之原則
五 店堂陳列
第十六章 推廣營業
一 推廣營業之條件
二 幾種推廣營業之方法
一 大廉價
二 犧牲品
三 向顧客徵求意見
四 展覽會

Language Chinese
Publication date 民國二十七年[1938]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
MG/F713.3/420
主題
InfoField
推銷
中圖分類
InfoField
F713.3
載體形態
InfoField
173頁

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