File:NLC511-03004522-62910 貨物推銷法.pdf

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貨物推銷法   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
程本同 孔士諤
image of artwork listed in title parameter on this page
Title
貨物推銷法
Publisher
商務印書館·上海
Description

目錄
001 第一章營業方針
001001 一何謂營業方針
001002 二營業方針之舉例
001003 三營業方針應如何決定
001004 四營業方針之類別
002 第二章定價
002001 一決定食慾之幾種條件
002002 二定價方針之類別
002003 三售價之計算法
002004 四對於售價有關之各種問題
003 第三章服務
003001 一服務之意義
003002 二服務方針之分類
003002001 一商品之本身
003002002 二信用
003002003 三保用與保證
003002004 四修理
003002005 五代客解決各種問題
004 第四章廣告
004001 一廣告在商業上之地位
004002 二廣告與成本
004003 三廣告之類別
004004 四廣告之作法
004005 五廣告媒介之選擇
004006 六廣告之費用
005 第五章放賬與收賬
005001 一放賬之期限
005002 二放賬與危險
005003 三如何放賬
005004 四收賬之方法
005005 五分期付款
006 第六章營業規劃
006001 一營業規劃之重要
006002 二一般之商業情形
006003 三局部之商業狀況
007 第七章貨物銷售之途徑
007001 一商品販賣經過之程序
007002 二銷售途徑之類別
007003 三選擇推銷途徑之條件
007004 四幾種推銷途徑之個別研究
007004001 一批發商
007004002 二特約所
007004003 三通訊郵售
008 第八章市場調查
008001 一市場之類別
008002 二調查市場之方法
008003 三調查資料之利用
008004 四顧客購買原因之分析
009 第九章對待同行
009001 一何以須幫助同行
009002 二襄助同行之方法
010 第十章商品
010001 一商品之類別
010002 二對於商品應行注意之點
010003 三貨物不能暢銷之原因
011 第十一章商標
011001 一商標之效用
011002 二商標之應用
011003 三選擇商標之條件
011004 四商標註冊之手續
012 第十二章貨物與包裝
012001 一包裝應用日廣之原因
012002 二預備包裝
012003 三包裝之顏色
012004 四包裝之圖樣
012005 五包裝之類別
013 第十三章商店經營概說
013001 一零售商之種類
013002 二商店管理之基本條件
013003 三零售商店之事務
014 第十四章吸引顧客
014001 一顧客之分類
014002 二顧客之希望
014003 三購貨之心理程序
015 第十五章窗飾與內部陳列
015001 一窗飾與內部陳列之重要
015002 二窗飾與內部陳列之效力上試驗
015003 三窗飾之種類
015004 四櫥窗陳列之原則
015005 五店堂陳列
016 第十六章推廣營業
016001 一推廣營業之條件
016002 二幾種推廣營業之方法
016002001 一大廉價
016002002 二犧牲品
016002003 三向顧客徵求意見
016002004 四展覽會

Language Chinese
Publication date 1934-08(民國二十三年);1938-03(民國二十七年，五版)
Source
institution QS:P195,Q732353
(民國文獻)
主題
InfoField
推銷;中國;民國

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